2025

A New World Order

After 5 years of global turbulence, the William Lamb Group continues to lead in 2025 as one of the UK’s largest footwear importing business and proud supplier to some of the UK’s most well-known retail brands. With its portfolio of licenses now at 100+ it maintains a strong position in the world of licensing in the UK Children’s footwear market.  In addition over the last five years it has enjoyed expansion of its range of licensed products into accessories of all types, essential ‘merchandise’ for today’s young children. These are  supplied across an ever expanding range of retailers and routes to market.

Leveraging its strong reputation for sourcing quality products and unique reputation with factories all over the world, the group continues to provide a best in class end to end design and development service.

Going forward, we know that we need to stay flexible and responsive.  But this ethos has always been the cornerstone of the William Lamb Group and so we are committed to being adaptable and ready for new opportunities as they appear. Whether that is expanding our current product lines through a tireless focus on innovation, stepping into new markets, collaborating with new partners, or using new technologies, we are ready to move quickly. 
By keeping an open mind and constantly evaluating the needs of our consumers and customers, we make sure we're always positioned for growth and long-term success.